EP 08 – James Field – Why MDC FINALLY Made an On-Road Caravan - Launching Our Forte SR Series

“While we’ve built our reputation on award-winning off-road 4WD models, we recognize the need to venture into a new market to better serve our customers. After all, not everyone’s journey leads them off the beaten path.
Our goal with the Forte SR Series is to offer something different, something tailored to those who seek the comfort and convenience of sealed road travel. With seven models ranging from 9ft to 19ft in length, there’s an SR caravan for every kind of adventure seeker, and now it’s even more affordable.”

James Field, MDC General Manager – Commercial & Product

This week in the OFFGRID DOWNUNDER podcast, it is very exciting, because MDC are doing something that might come as a shock to most people already familiar with the brand… the company is launching the new Forte SR Series – a Sealed Road caravan range that sits alongside their highly popular and award winning 4WD range. The ‘on road’ range is being launched at the Let’s Go Queensland Caravan & Camping Show in Brisbane between 5th and 9th June 2024, and the SR Series marks a significant milestone, because it helps more people get into caravanning, sooner and more affordably.

We sat down and spoke with James Field, the General Manager – Commercial and Product at MDC, and he shared with us a behind the scenes preview into the launch, and we asked him all the questions you would want to know, and hopefully we’ve answered them for you in this episode!

Who is James and why is he the absolute authority on MDC’s Forte SR series? James has worked in the camping industry all of his adult life and is a family man that enjoys taking his young family camping frequently with friends and family. He also holds a very influential role at MDC, and is part of the high-level team that conceived, designed, pre-tested, created and fine-tuned the Forte SR range.

James started his career with a modest background, as a blue-collar 17-year-old cabinetmaker for a European caravan and motorhome company. He learned all aspects from the interior, plumbing, electrical, and chassis engineering, from the ground up and very many hands on. From there, he moved on to one of Queensland’s largest caravan dealerships and ran their workshop for several years – from service repair, warranty, pre-delivery, and product development model improvements.

He worked for TAFE Queensland, as a training provider and developed some technical resources to help people in the trade to learn more about how to build and repair caravans, working for some companies that did high end electrical installations on yachts, boats, 4WDrives, caravans and motorhomes.

Then he worked for the Caravan Industry Association of Australia, which is the peak national body for everything caravan and camping, working in compliance including government regulatory change and assisting a lot of manufacturers in changes required to bring them up to a higher standard.

With his extensive knowledge, industry know-how and attention to detail, James was brought over to MDC, where he was “really excited about the direction that the company was heading, and the vision that MDC had, for the product, and for their customers, was really important for me.”

One of James’ roles at MDC was to also help bring the Forte SR Series to life. And to make MDC more accessible to people who might not require all the features of a heavier, more robust 4WD caravan, but to create a range that allows customers to enter the market for a cheaper price and easier towing, but maintain the same high quality, luxury accessories, safety, reliability, energy conscious and camping lifestyle that all MDC owners are lucky to have.

MDC have always prided themselves on pushing boundaries, exploring new terrains, and ensuring their customers can escape with confidence, no matter where their adventures take them. But not everybody wants to go offroad and have these kinds of adventures, so by launching the SR Series, specifically designed for sealed roads, it is opening up a whole new product line to campers who are happy to stay in national parks, caravan parks, farm stays to coastal retreats and easy access camping locations. With features like internal showers, grey water tanks, and impressive solar power options, you can enjoy the comforts of home even in the most remote sealed road locations.

One of the key highlights of the SR Series is its lightweight design, making it up to 30% lighter than off-road counterparts. This not only translates to easier towing but also opens up a world of possibilities in terms of tow vehicles – whether you’re using your daily driver or a family SUV, the SR Series means that you don’t necessarily need to buy an expensive vehicle to tow your caravan!

Affordability was also an important consideration for James and his team when they developed the Forte SR Series. With introductory prices starting at just under $30,000, it makes luxury caravanning more accessible than ever before and is showing a lot of interest before it has even been officially launched. James says:

“At MDC, our passion for caravanning runs deep. Whether you’re a weekend warrior or a full-time traveller, we invite you to experience the freedom and flexibility of the SR Series for yourself. Join us at the Queensland Caravan Show and discover a new era of caravanning with MDC.”

We hope you enjoy this podcast, and really welcome your feedback to this episode and any others you might have watched. If you would like to learn more about our Forte SR Series, then follow this link to our website:}

If you’re watching this episode in real time, we’d love to see you at our official launch at the Let’s Go Queensland Caravan & Camping Show in Brisbane between 5th and 9th June 2024. Or visit a local showroom near you after this date.

If you want to be more involved in a community of MDC Owners that really do care about each other, and want everyone to enjoy the camping lifestyle, please get in touch with the MDC & AUSRV Members Group via Facebook. And don’t forget to like this episode, share it, comment, and get out there amongst it yourself!

Melissa J Scott
MDC Community Manager

Many thanks to:

MDC Caravans and Camper Trailers
Facebook: https://www.facebook.com/marketdirectcampers
Instagram: https://www.instagram.com/mdc_camper_trailers/
YouTube: https://www.youtube.com/channel/UCMjoehlkYGZ2VqW7vLfMujg

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